What is Art Deco?

Art Deco, a captivating art style that emerged in France on the cusp of World War I, transcended traditional boundaries and left an indelible mark on the visual arts, architecture, and design. Its influence permeated every facet of life, from the sleek lines of furniture to the exquisite craftsmanship of jewellery.

As this artistic movement crossed the Atlantic and captivated America in the early 1920s, it became synonymous with the vibrant spirit of the roaring twenties. The opulence and grandeur of Art Deco resonated with the era’s exuberance, embodying a sense of sophistication and celebration. However, with the onset of the economic depression in the early 1930s, the style gradually evolved into a more pragmatic and streamlined form, adapting to the changing times while retaining its distinct allure.

Rooted in the organic evolution of the Art Nouveau style, Art Deco shares many similarities with its predecessor. Both styles exhibit a penchant for rich ornamentation and intricate detailing. However, where Art Nouveau embraced flowing, natural curves, Art Deco boldly embraces strong geometric patterns and bold lines, creating a sense of dynamism and precision.

The evolution of Art Deco is evident in its material choices. Early manifestations often showcased the opulence of gold and silver, reflecting the prevailing taste for luxury. Later iterations, in response to shifting social and economic landscapes, adopted a more subdued palette with the prominent use of steel, chrome, and plastic. This shift marked a turning point in the history of architecture, laying the foundation for modernist principles and forging a new era of design.

Known for its bold geometric shapes, symmetrical lines, and ornate details, Art Deco represents a fusion of modernity and luxury. Among the remarkable architectural exemplars of this iconic style stands Du Cane Court, an exceptional residential building in Balham, London. Built in the 1930s, Du Cane Court showcases the quintessential elements of Art Deco, from its symmetrical façade adorned with geometric motifs to the elegant use of materials such as brick, metal, and glass. With its impressive scale, meticulous attention to detail, and a wealth of original features, Du Cane Court stands as a testament to the grandeur and enduring appeal of Art Deco architecture. It is an architectural gem that captures the spirit of an era and continues to mesmerise admirers with its timeless beauty.

Join us on a captivating journey through time as we delve into the world of Art Deco. Explore its intricate details, marvel at its geometric symphony, and uncover the echoes of a bygone era that still resonate in our modern aesthetic sensibilities. Step into the allure of Art Deco, where elegance, influence, and modernity converge in a symphony of artistry and craftsmanship.

🌟 Discover the Timeless Beauty of Art Deco Architecture in London! 🌟

Step into the dazzling world of Art Deco architecture, where sleek lines, geometric shapes, and intricate detailing combine to create a mesmerizing visual experience. London, a city renowned for its architectural wonders, boasts a remarkable collection of Art Deco masterpieces that continue to captivate residents and visitors alike. Join us on a journey through time as we explore the allure of Art Deco in the bustling streets of London:

1️⃣ Embracing the Roaring Twenties:

Art Deco emerged in the 1920s, reflecting the exuberance and optimism of the era. In London, this architectural style took hold, leaving behind a legacy of iconic structures that define the city’s skyline. From grand hotels to department stores, cinemas, and residential buildings, Art Deco brought a touch of glamour and sophistication to the urban landscape.

2️⃣ Jewel of the Thames:

Start your Art Deco adventure along the banks of the River Thames, where the majestic Battersea Power Station stands as a true testament to the style. Its towering chimneys and striking brick façade feature Art Deco motifs, infusing a sense of grandeur into this industrial icon.

3️⃣ Glittering West End:

As you venture into the West End, prepare to be dazzled by Art Deco gems that adorn the streets. The iconic Odeon Leicester Square cinema, with its distinctive curved façade and towering tower, embodies the epitome of Art Deco elegance. Nearby, the grandiose Savoy Hotel and the dazzling Claridge’s showcase the opulence and glamour synonymous with the era.

4️⃣ Futuristic Flair:

Don’t miss out on the futuristic allure of the Daily Express Building, now known as 120 Fleet Street. This striking example of Art Deco architecture stands as a symbol of progress, with its sleek lines, metal accents, and intricate sculptural details reflecting the era’s fascination with technology and modernity.


5️⃣ Residential Gems:

Explore the residential neighbourhoods of London, and you’ll uncover hidden Art Deco treasures. The iconic Du Cane Court in Balham boasts its symmetrical façade, striking clock tower, and elegant interiors, encapsulating the elegance and luxury of the era.

6️⃣ Cinematic Marvels:

Art Deco and cinema go hand in hand, and London is home to some of the most remarkable Art Deco cinemas. The stylish curves of the Phoenix Cinema in East Finchley and the stunning Rio Cinema in Dalston transport you back to the golden age of film, where entertainment and architectural beauty merged seamlessly.

7️⃣ Cultural Legacy:

Beyond the buildings themselves, Art Deco has left an indelible mark on London’s cultural landscape. The iconic London Underground stations, such as Arnos Grove and Gants Hill, feature striking Art Deco designs that enhance the commuting experience with their vibrant colors, elegant tiling, and streamlined aesthetics.


Immerse yourself in the world of Art Deco architecture, where the spirit of the 1920s lives on through the architectural marvels of London. Let the sleek lines, exquisite detailing, and timeless allure of Art Deco transport you to an era of elegance and artistic expression. Embark on this architectural journey, and let the beauty of Art Deco captivate your imagination as you explore the streets of London.✨🏛️

Florin Court: The Art Deco Mansion of Hercule Poirot – Exploring the Iconic Home of Agatha Christie’s Detective

The Art Deco mansion used as the home of Hercule Poirot, the iconic detective created by Agatha Christie, is known as Florin Court. Located in the City of London, this elegant residential building captures the essence of 1930s glamour and serves as the backdrop for many memorable scenes in the television adaptation of Christie’s stories.

Florin Court, also known as Whitehaven Mansions in the Poirot series, is a prime example of Art Deco architecture. Its distinctive features include clean lines, geometric shapes, and a combination of smooth surfaces with decorative embellishments. The building’s façade boasts stunning details such as curved balconies, ornate metalwork, and beautiful windows that showcase the elegance of the era.


While Florin Court’s exterior exudes timeless beauty, it is the interior that truly captures the imagination. The building’s striking entrance hall, adorned with marble and polished wood, sets the tone for the luxurious lifestyle of its fictional residents. Poirot’s apartment, located within Florin Court, is decorated with exquisite attention to detail, showcasing elegant furnishings, Art Deco patterns, and the character’s refined taste.

Fictional Fame

Florin Court’s association with Hercule Poirot has made it an iconic symbol for fans of Agatha Christie’s detective stories. The building’s unique charm and architectural allure perfectly reflect the character’s sophisticated and meticulous nature. It has become a beloved landmark for enthusiasts of both Art Deco design and Poirot’s intriguing mysteries.

Beyond its fictional fame, Florin Court remains a residential building that offers a glimpse into the past. Its architectural significance and cultural impact make it a notable destination for those interested in the history of Art Deco architecture and the world of Hercule Poirot. Whether you are a fan of the detective’s adventures or an admirer of the Art Deco style, a visit to Florin Court is sure to evoke a sense of nostalgia and appreciation for the enduring legacy of this iconic mansion.

BBC Broadcasting House – Iconic Art Deco Masterpiece – in Pictures

One of the most famous Art Deco buildings in London is the BBC Broadcasting House. This iconic structure, located on Portland Place in the heart of the city, is not only a prominent symbol of the British Broadcasting Corporation (BBC) but also a celebrated example of Art Deco architecture.

Designed by architect George Val Myer and constructed in stages between 1928 and 1932, the BBC Broadcasting House features the distinctive characteristics of the Art Deco style. Its elegant façade is adorned with geometric patterns, decorative friezes, and stylised sculptures that embody the essence of the era.

The Art Deco Entrance

The centrepiece of the building is the grand Art Deco-style entrance known as the Portland Stone facing. This impressive entranceway is characterised by a series of large windows, intricate stone carvings, and a central clock tower that adds to the building’s grandeur.

Inside, the BBC Broadcasting House continues to showcase the Art Deco aesthetic. The iconic Radio Theatre, with its elegant curved lines, showcases the influence of the movement. The building also houses various studios, offices, and broadcasting facilities, all designed with attention to detail and Art Deco flair.

Historical Significance

The BBC Broadcasting House holds historical significance as it has served as the headquarters of the BBC since its completion. It has been witness to countless radio and television broadcasts, including iconic programs and significant news events, making it an integral part of British broadcasting history.

Beyond its broadcasting role, the BBC Broadcasting House stands as a testament to the enduring appeal and artistic legacy of Art Deco architecture in London. It remains a beloved landmark and a must-visit destination for architecture enthusiasts, history buffs, and those curious about the cultural heritage of the city.

With its elegant design, historical significance, and prominent location, the BBC Broadcasting House represents the pinnacle of Art Deco architecture in London. Its timeless beauty and lasting impact make it an architectural gem that continues to inspire and captivate visitors from around the world.

🌿 Cholmeley Lodge: A Tranquil Retreat in the Heart of Highgate 🌿

Goodwillgames picture of Cholmeley Lodge

In the leafy neighbourhood of Highgate in North London, Cholmeley Lodge stands as a picturesque and historic residence, offering a tranquil retreat amidst the bustling cityscape. With its charming architecture, captivating gardens, and rich history, this enchanting building has become a cherished landmark in the local community.

Originally built in the late 19th century, Cholmeley Lodge showcases a delightful blend of Victorian and Edwardian architectural styles. The distinctive red brick exterior, adorned with intricate detailing and elegant bay windows, exudes an air of timeless elegance. As you approach, the building’s inviting presence and well-manicured gardens create a sense of serenity and escape from the urban hustle.

Cholmeley Lodge Interior

The lodge’s interior reflects a blend of period charm and modern comforts. Each room is meticulously designed, showcasing exquisite craftsmanship, ornate fireplaces, and high ceilings that evoke a sense of grandeur and sophistication. The attention to detail and preservation of historical features make Cholmeley Lodge a captivating place to behold.

One of the standout features of Cholmeley Lodge is its beautiful gardens. Lush greenery, vibrant blooms, and winding paths create a serene oasis for residents and visitors alike. The gardens provide a peaceful retreat where one can relax, enjoy a book, or simply soak in the natural beauty that surrounds them.

Beyond its architectural and natural splendor, Cholmeley Lodge holds a significant place in local history. It was originally part of the Cholmeley Estate, which played a vital role in the development of Highgate as a sought-after residential area. The lodge has witnessed the passage of time, bearing witness to the changing landscape and evolving community of Highgate.

Current Living

Today, Cholmeley Lodge continues to be a cherished residence, offering a unique living experience that combines heritage charm with modern amenities. Its location within Highgate provides residents with easy access to the area’s cultural attractions, including the nearby Highgate Cemetery, Waterlow Park, and the vibrant shops and cafes of Highgate Village.

As you explore the beauty of Cholmeley Lodge, you can’t help but appreciate its historical significance and the sense of tranquility it imparts. The building stands as a testament to the architectural heritage of Highgate and the enduring allure of classic design.

Whether you’re an architecture enthusiast, a resident of Highgate, or simply seeking a moment of respite in the midst of city life, Cholmeley Lodge offers a haven of charm and serenity. It invites you to step into a world where history meets modern living, where nature and architecture harmonize, and where the beauty of the past converges with the present. Cholmeley Lodge is a true gem in the heart of Highgate, beckoning you to discover its timeless allure. 🌿🏡✨

Cholmeley Lodge is an Art Deco / Streamline Moderne grade II listed residential building in Highgate, London, designed by architect Guy Morgan.

🌟 Hillfield Court London: A Stunning Art Deco Gem 🌟

hillfield court

In the vibrant city of London, Hillfield Court stands as a testament to the timeless elegance and allure of Art Deco architecture. With its distinctive design, sleek lines, and iconic features, this residential building showcases the splendour of the Art Deco movement, adding a touch of glamour to the capital’s architectural landscape.

Built in the 1930s, Hillfield Court represents the epitome of Art Deco style in London. The building’s façade boasts clean geometric forms, symmetrical patterns, and a harmonious blend of bold and subtle details. From the moment you approach Hillfield Court, its architectural beauty captivates, transporting you back to the glamorous era of the 1930s.

The Striking Entrance

One of the standout features of Hillfield Court is its striking entrance, adorned with exquisite decorative motifs and stylish wrought-iron detailing. The elegant lobby, with its polished marble floors, showcases the grandeur and sophistication that defined the Art Deco era. Every corner of Hillfield Court exudes a sense of luxury and refinement, reflecting the design philosophy that has made Art Deco so revered.

The interior of Hillfield Court continues to impress, with meticulously crafted details that pay homage to the era’s craftsmanship. From the ornate light fixtures to the carefully designed staircases, each element is a testament to the skill and artistry of the architects and artisans involved in its creation.

A unique living experience

Beyond its architectural magnificence, Hillfield Court offers residents a unique living experience. The spacious apartments, adorned with elegant finishes and period features, provide a luxurious and comfortable sanctuary in the heart of London. The building’s central location ensures that residents have easy access to the city’s vibrant cultural scene, shopping districts, and renowned landmarks.

Hillfield Court stands as a proud representative of London’s architectural heritage. It has weathered the test of time, witnessing the city’s transformation while remaining an architectural icon. Its enduring presence is a reminder of the rich history and cultural tapestry that define London as a global metropolis.

As you admire Hillfield Court, you can’t help but appreciate the role it plays in preserving the legacy of Art Deco design in London. Its timeless beauty continues to inspire and captivate, inviting us to marvel at the creativity and vision of those who brought this architectural gem to life.

So, whether you’re an architecture enthusiast, a resident of Hillfield Court, or simply someone who appreciates the beauty of Art Deco, exploring this stunning landmark offers an opportunity to step back in time and immerse yourself in the elegant world of 1930s London. Hillfield Court is a testament to the enduring allure of Art Deco and a cherished part of the city’s architectural fabric. 🌟🏢✨

Art Deco History

Hillfield Court is a prominent art deco residential mansion block in Belsize Park, in the London Borough of Camden, built in 1934. It is located off Belsize Avenue and can also be accessed from Glenloch Road. It is one of the many purpose built mansion blocks on Haverstock Hill between Chalk Farm and Hampstead. It is close to the amenities near Belsize Park tube station, as well as the shops of Belsize Village, South End Green and Hampstead.

🏢 A Glimpse into Architectural Brilliance: Exploring the Hoover Building in Pictures 🏢

Located in the vibrant suburb of Perivale in West London, the Hoover Building stands as a remarkable testament to the architectural splendour of the Art Deco era. With its striking design, elegant details, and historical significance, a visit to the Hoover Building promises an enchanting journey into the past and an appreciation for the enduring legacy of this iconic structure.

Step into Art Deco Grandeur:

As you approach the Hoover Building, prepare to be captivated by its magnificent presence. The exterior boasts a symphony of elegant curves, geometric patterns, and bold lines that define the Art Deco style. The combination of cream-coloured bricks and green ceramic tiles creates a visually stunning contrast, further enhancing the building’s allure.

A Glimpse of History:

Originally built in 1932 as the headquarters of the Hoover Company, the building served as a symbol of innovation and modernity. It was designed by architects Wallis, Gilbert & Partners, who expertly blended architectural excellence with functionality. The Hoover Building became an iconic landmark of the time, symbolising the progress and prosperity of the era.

Architectural Marvels:

Take a closer look at the intricate details that make the Hoover Building truly exceptional. Admire the sweeping curves and streamlined features that reflect the Art Deco movement’s focus on clean lines and geometric shapes. The iconic clock tower, with its Art Deco clock face and decorative elements, stands as a prominent highlight of the building’s design.

The Hoover Factory Food Hall:

Step inside the Hoover Building and be transported to another era. The Hoover Factory Food Hall, once the employee canteen, has been beautifully restored and transformed into a delightful space where you can experience the ambiance of the past. Enjoy a cup of tea or indulge in a meal while surrounded by the original Art Deco features that have been lovingly preserved.

Appreciate the Revival:

After years of neglect, the Hoover Building underwent extensive renovation to restore its former glory. The conversion into residential and commercial spaces has breathed new life into this architectural gem. The building has been recognised as a Grade II* listed structure, ensuring its preservation for generations to come.

Visiting the Hoover Building offers a rare opportunity to step back in time and immerse yourself in the elegance and innovation of the Art Deco period. Whether you are an architecture enthusiast, a history buff, or simply someone who appreciates the beauty of design, this iconic building is a must-see destination.

So, venture into Perivale, discover the captivating allure of the Hoover Building, and witness the enduring legacy of Art Deco architecture. Explore its mesmerising façade, soak in the historical significance, and marvel at the architectural brilliance that continues to inspire and captivate visitors from around the world.

🌇 Florin Court: A Timeless Jewel in the Heart of London 🌇

Nestled in the vibrant city of London, Florin Court stands as an architectural gem that captures the essence of timeless elegance and grandeur. This iconic residential building, located in Charterhouse Square, Smithfield in London, showcases a distinctive Art Deco design that has made it a beloved landmark in the city’s architectural landscape.

Art Deco Era

Originally built in the 1930s, Florin Court epitomises the beauty and sophistication of the Art Deco era. Its striking façade features clean lines, geometric patterns, and elegant curves, reflecting the artistic flair and attention to detail that define the architectural style. As you approach, the building’s unique charm and timeless appeal are immediately apparent.

The interior of Florin Court is equally captivating. Step through the doors, and you’ll be greeted by a stunning atrium with a magnificent spiral staircase that serves as a centrepiece, showcasing the building’s Art Deco splendour. The apartments within Florin Court offer residents a blend of modern comforts and classic design elements, creating a harmonious living space that exudes a sense of luxury and sophistication.

Rooftop Garden

One of the notable features of Florin Court is its picturesque rooftop garden. The beautifully landscaped green space provides a peaceful retreat for residents, offering panoramic views of the city skyline. It serves as a tranquil oasis amidst the urban hustle, where one can relax, unwind, and appreciate the beauty of London from a different perspective.

Florin Court has also gained recognition beyond its architectural allure. It became widely known as the fictional residence of the television detective Hercule Poirot in the popular British series “Poirot,” based on Agatha Christie’s novels. The building’s unique exterior and elegant interior have served as the perfect backdrop for Poirot’s intriguing investigations, adding an extra layer of intrigue and mystique to Florin Court’s story.

Situated in the heart of London, Florin Court offers residents easy access to the city’s vibrant cultural scene, renowned landmarks, and a plethora of dining and entertainment options. The surrounding neighbourhood of Islington boasts a charming mix of boutiques, cafes, and parks, creating a vibrant and liveable community.

Architectural Heritage

As you admire the timeless beauty of Florin Court, you can’t help but appreciate its role in preserving the architectural heritage of London. The building stands as a testament to the enduring allure of Art Deco design and the city’s rich history. Its iconic status and cinematic connections have only added to its reputation as a cherished symbol of London’s architectural and cultural heritage.

Whether you’re an architecture enthusiast, a fan of “Poirot,” or simply someone who appreciates the beauty of classic design, Florin Court invites you to step into a world of timeless elegance. It’s a place where history, artistry, and modern living seamlessly come together, creating a truly extraordinary living experience in the heart of London. Florin Court is a true jewel that continues to captivate with its timeless allure. 🌇🏢✨

Florin Court, Charterhouse Square, Smithfield, London. The building was used as Whitehaven Mansions, the fictional London residence of Agatha Christie’s character Hercule Poirot, in the LWT television series Agatha Christie’s Poirot (1989–2013).

Frequently Asked Questions: Renting an Apartment in an Art Deco Mansion Block

What is an Art Deco mansion block?

An Art Deco mansion block refers to a residential building characterized by the distinctive Art Deco architectural style. These buildings often feature bold geometric designs, sleek lines, and decorative elements that evoke a sense of elegance and glamour from the 1920s and 1930s.

What should I look for in an Art Deco apartment?

When renting an Art Deco apartment in Balham, consider the unique features of the era, such as high ceilings, large windows, intricate plasterwork, and stylish parquet or mosaic flooring. Look for original details that have been well-preserved to fully immerse yourself in the charm and character of the Art Deco period.

Are Art Deco apartments spacious?

Art Deco apartments are typically known for their generous proportions and spacious layouts. Many of these buildings were designed with a focus on providing residents with ample living space, so you can expect larger rooms and expansive living areas compared to more contemporary designs.

Is the Balham area a good location for renting an Art Deco apartment?

Balham offers an excellent location for renting an Art Deco apartment. Known for its vibrant community, proximity to green spaces like Tooting Common, and excellent transport links, Balham combines the charm of a residential neighbourhood with the convenience of easy access to central London and other parts of the city.

How do I find available Art Deco apartments for rent in Balham?

Start by contacting local estate agents specialising in the Balham area like Porters. They can provide you with information about available listings and guide you through the rental process. Online property portals and classified ads can also be valuable resources to explore the current rental market in Balham.

Are Art Deco apartments in Balham usually furnished or unfurnished?

The furnishing of Art Deco apartments in Balham can vary. Some apartments may come fully furnished, while others may be offered as unfurnished or partially furnished. It’s essential to clarify the specific terms with the landlord or agent to ensure you have a clear understanding of what is included.

What should I consider when renting an Art Deco apartment in Balham?

Aside from the unique architectural features, consider practical aspects such as proximity to amenities, public transportation options, parking availability, and the building’s maintenance and management. Additionally, review the terms of the tenancy agreement, including rental costs, length of lease, and any restrictions or requirements.

Are there any additional costs associated with renting an Art Deco apartment in Balham?

Apart from the monthly rental cost, you may be responsible for additional expenses such as utilities (electricity, gas, water), council tax, and any applicable service charges or maintenance fees. It’s important to clarify these details with the landlord or agent before signing the rental agreement.

Can I make alterations or renovations to an Art Deco apartment?

The ability to make alterations or renovations to an Art Deco apartment may vary depending on the specific property and landlord’s policies. Before making any changes, it’s crucial to seek permission from the landlord or property management, adhering to any necessary regulations and obtaining necessary permits if required.

How do I secure a rental agreement for an Art Deco apartment in Balham?

To secure a rental agreement, you’ll typically need to provide proof of identity, employment or income details, and undergo a reference check. It’s advisable to be proactive in your search, prepare the necessary documents in advance, and respond promptly to any requirements or requests from the landlord or agent.

Renting an Art Deco apartment in Balham offers a unique opportunity to embrace the elegance and charm of a bygone era. By considering these frequently asked questions and working with reputable estate agents, you can find the perfect Art Deco apartment that suits your preferences and enjoy the vibrant lifestyle that Balham has to offer.

🌟 The Hoover Building: Where Art Deco Splendor Meets Industrial Heritage 🌟

Nestled in the suburban neighbourhood of Perivale, London, stands a true architectural gem that effortlessly marries Art Deco elegance with industrial heritage – The Hoover Building. This iconic structure, once home to the Hoover Company’s factory, stands as a testament to the enduring beauty and innovation of Art Deco design.


The Hoover Building, completed in 1932, immediately catches the eye with its striking white façade and distinctive Art Deco features. Designed by Wallis, Gilbert and Partners, renowned architects of the era, the building showcases the sleek lines, geometric patterns, and decorative reliefs that define the Art Deco style. Its symmetrical composition exudes a sense of harmony and balance, inviting admiration from all who pass by.

Originally a manufacturing site for Hoover vacuum cleaners, The Hoover Building seamlessly combines functional purpose with architectural splendour. Its grandeur and opulence were intended to symbolise the success and modernity of the Hoover Company, making it a source of pride for its employees and a landmark in the local community.

The interior of The Hoover Building is equally breathtaking, boasting a stunning central atrium with a remarkable glass dome that bathes the space in natural light. The atrium features beautiful Art Deco details, including ornate metalwork, elegant staircases, and richly adorned ceilings. It is a sight to behold, transporting visitors back to the heyday of Art Deco glamour.

Current Use

In recent years, The Hoover Building has undergone a transformation, with its industrial past repurposed for modern use. Today, it houses a mix of residential apartments and office spaces, providing a unique blend of historical charm and contemporary functionality. Its exterior has been carefully restored to preserve the building’s original splendour, ensuring that future generations can appreciate its architectural significance.

The Hoover Building stands not only as a remarkable example of Art Deco architecture but also as a testament to the preservation of industrial heritage. It has been recognised with Grade II* listed status, acknowledging its exceptional historical and architectural value.

As you stand in awe of The Hoover Building’s grandeur and beauty, take a moment to reflect on the legacy it represents. It serves as a reminder of London’s rich industrial history, the enduring allure of Art Deco design, and the importance of preserving architectural treasures that define our cultural heritage.

So, whether you admire it from afar or have the opportunity to step inside, The Hoover Building in Perivale invites you to immerse yourself in the timeless elegance of Art Deco splendour. Experience the union of industrial heritage and architectural beauty, and let this remarkable structure inspire you with its enduring legacy. ✨🏢